Privacy Policy
Who we are
Brainy Pip is a learning app for children aged 2 to 10, made in Portsmouth, UK. If you have a question about privacy, email privacy@brainypip.com.
What the app stores, and where
When you set up Brainy Pip, you add each child’s first name, age and a picture of an animal. As your child plays, the app records their levels, stars and which questions they found easy or hard. It also keeps your settings, such as Pip’s voice, how long a session lasts and your answer when the app asks to download a voice, whether your family has a subscription or has had the free week, when the free week ends, and what each child has used today on the free plan. The voices and story pictures it downloads are kept on the device too. All of this is saved only on your device. It is not sent to us or to anyone else.
We do not ask for, collect or store: email addresses, surnames, dates of birth, photos, recordings of you or your child, location, contacts or device identifiers.
Things the app does not do
- No sign-up or log-in.
- No advertising, and no third-party analytics or tracking tools.
- No chat or contact with other users. After a family mission, a grown-up can share it through the device’s own share menu, behind a grown-up check. The message names the mission, the badge and the streak, never your child.
- No microphone or camera access.
- No links out of the app for children. Links to these pages and to your store account sit behind a grown-up check.
Speech
Pip speaks with Eleanor (British English) or Sarah (US English), recorded voices made with Inworld’s AI speech; you choose in Family › Pip’s voice. The app downloads the voice you choose once, from updates.brainypip.com, our own site, in the background while your child plays. A voice is a large download, so from version 1.0.1 the app first checks, on the device, whether it is connected by Wi-Fi or by mobile data: on Wi-Fi the voice downloads by itself. On mobile data, or if the device cannot tell, the app asks you first, and choosing a voice in Family › Pip’s voice also starts it. The check reads only the type of connection, not the network’s name or the device’s address, and its answer is not sent anywhere. Each request carries only the name of a file, nothing about your family. Playing the recordings sends nothing anywhere. Until the voice is downloaded, and for anything it hasn’t recorded, such as your child’s name, bigger sums and Bulgarian, the speech voice built into your iPad or Android device reads aloud. This also happens on the device; no text is sent anywhere.
App updates
When Brainy Pip opens, it checks updates.brainypip.com, our own site, for a newer version of its lessons and screens, and downloads it if there is one. The check sends the app version, the type of device and which update it is running. It carries no names, progress or device identifiers, and we keep no record of it. Like any website, our host (Cloudflare) sees the device’s internet address so it can send the answer back. Every update is signed by us, and the app refuses anything we did not sign. The covers of Pip’s Stories and the reading books come inside the app. A story’s or book’s pages come from the same site the first time your child opens it; each request carries only the name of a file.
Subscriptions and payments
Subscriptions are sold and billed by Apple (App Store) or Google (Google Play). They handle your payment details under their own privacy policies; we never receive your card details or Apple ID or Google account details. The app asks the store, on your device, whether your subscription is active.
Children
Brainy Pip is designed for children and follows the UK Age Appropriate Design Code, the UK GDPR, the US Children’s Online Privacy Protection Act (COPPA) and Apple’s and Google’s rules for children’s apps. Because no personal information leaves the device, we do not collect personal information from children.
Deleting your data
Delete the app to remove everything it has stored on the device. Because we hold no copy, there is nothing else for us to delete. If your device’s iCloud or Google backup is turned on, that backup may also hold a copy of the app’s saved progress, which we cannot see, until it is replaced or you delete it.
Changes
If we change how Brainy Pip handles information, we will update this page and the date above before the change takes effect.